CMSWire IMPACT Awards
Application Period: Aug 18 – Nov 14, 2025
The CMSWire IMPACT Awards celebrate exceptional work in the fields of customer experience, digital experience and customer service.
Categories
Practitioner Categories
Customer Experience Leader of the Year
Recognizes executives who excel in leading to improve customer experience through partnering across the organization and leveraging digital technologies.
Customer Journey Innovation
Recognizes the digital customer experience department or team that has implemented the most novel and/or impactful customer journey optimization over the past year.
Vendor Categories
Best Customer Experience Transformation
Recognizes the vendor that has helped one of their customers achieve the most complex transformation of the customer experience.
Best Use of AI in Customer Experience
Recognizes the vendor that has helped one of their customers use artificial intelligence to improve the customer experience.
Excellence in Digital Experience & Journey Optimization
Recognizes the vendor that has helped customers optimize digital journeys through platform innovation and collaborative partnerships for CX improvement.
Excellence in CCaaS & Customer Service
Recognizes the vendor that has brought meaningful innovation to contact center platforms and partnered closely with customers to elevate customer support operations.
WINNERS
Previous Winners
Customer Experience Leader of the Year
Ashly Beverage VP, Head of Customer Experience, (formerly) Verisk
Customer Service Excellence
Milestone Inc.
Customer Journey Innovation
Rocket Software
CX Stack Impact
Westjet
Previous CX Leader Winner
Customer Experience Leader of the Year
Amy Shioji SVP, Analytics, Transformation & Chief Experience Officer, Strategic Education
about
The IMPACT Awards celebrate exceptional work in the fields of customer experience, digital experience and customer service. Honors are given to practitioners and vendors responsible for creating a notable impact either within their organization (practitioners) or for their customers (vendors).
If you want to showcase your company’s internal practices you should apply for the practitioner awards.
If you want to showcase the work you’ve done for a customer/client you should apply for the vendor awards.
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